Online Marketing Trends for 2010
I’d like to share with you a summary on some information that may relate to your online marketing. Here is a quick Spin of some online trends. This may give you an idea or taste of what your online customers are looking at and for- and how they are finding that info- and even if your customer is not US based, bear in mind, in NZ we get US TV, media, movies, news, food, music, influence…
Hitwise monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories.
Top 10 U.S. Search Terms by Category (%), April 2010
Social Networking and Forums
facebook 10.69 UK- facebook 19.64
youtube 4.58 UK- youtube 6.08
Blogs and Personal Web Sites
youtube 0.37 UK- bbc news 0.50
Shopping Rewards and Directories
coupons 0.21 UK- hotukdeals 0.65
consumer reports 0.16 UK- voucher codes 0.42
free stuff 0.08
Travel Destinations and Accommodations
hotels.com 0.57 UK – travelodge 1.24
carnival cruise 0.36 UK- trip advisor 1.00
holiday inn 0.16 UK- premier inn 0.79
Food and Beverage Brands and Manufacturers
pizza hut 4.16 UK- dominos 5.15
dominos 1.66 UK- pizza hut 4.50
mcdonalds 1.59 UK- mcdonalds 4.15
subway 0.94 UK- kfc 1.40
kfc 0.50 UK- starbucks 0.87
Worldwide Internet Population 2010: 1.83 billion
The term “active Internet user” applies to people who go online at least once in a given month.
1st figure is population- 2nd is number of internet users. Are these your target markets?
New Zealand 4.21 million 3.36 million
Australia 21.26 million 11.24 million
Canada 33.49 million 28 million
Germany 82.33 million 42.5 million
Japan 127.08 million 88.11 million
The Netherlands 16.72 million 15 million
Philippines 97.98 million 5.3 million
Singapore 4.66 million 3.11 million
South Africa 49.05 million 5.1 million
United Kingdom 61.11 million 40.2 million
United States 307.21 million 223 million
I found this to help learn about more emerging trends – download this free report: “10 Online Marketing Trends for 2010” http://whitepapers.clickz.com/whitepaper8030/
A few questions to ponder:
- Do you have a Facebook page?
- Do you have interesting content on YouTube?
- Do you have coupons or free stuff on offer?
- Do you have a Trip Advisor strategy in place?
- Have you visited hotels.com (it can tell you are in NZ) , Carnival Cruises, (cruise from $70/nite- see virtual tours) and Holiday Inn (kids eat free) websites?
- If you have a restaurant- how much business are you losing by NOT having an item on your menu that caters to the international comfort food cravings? Does price have an effect?
If you would like help putting some of these things into place on your website, feel free to contact me. It’s not that difficult to do, and it’s more affordable than you think! Let’s have a chat…
