SpinWeb NZ

Which offer do you think would convert best:
(A) 50% off
(B) half off
(C) buy one get one free?

If you picked C—the famous BOGO—then you guessed right. Studies and tests conducted by dozens of direct marketers back up the superiority of ‘buy one get one free’ offers when compared to 50 percent off or half off deals. From a pure numbers basis, each deal offers the same thing. 50% off a purchase of 12 bottles of wine is the same as half off of 12 bottles of wine or getting 12 bottles of wine for the price of six. But there’s some kind of subconscious miscalculation occurring that tips the scale for a buyer more often when it’s a BOGO, rather than a discount.

If a buy one get one offer would logically switch with your current discount offer, give it a go and see what happens to your conversion rate.