Simple checklist to tell if your website is making you money
You are in a travel, accommodation and tourism business. How do you interact with consumers on their web-based journey:
- Dreaming
- Research
- Booking
- Experiencing
- Sharing
Dreaming- what makes your business attractive and unique? Do you have something people can dream about? Loud and proud.
Research- is your offer clear? What are you selling, what’s in it for me and how much does it cost? What does your site analytics tell you?
Booking- is your booking engine easy to use? Is it intuitive and step by step? How many people abandon their bookings with you at this stage?
Experiencing- virtual tours, educational and inspiring video, hi-res professional photos. Make it irresistible for people to book with you.
Sharing- you are so good people just have to tell their friends about you. Do you make it easy for people to brag about you?
This simple checklist should help you assess the way your customer engages with your website and what you should be looking for when building or updating your website. Ask your web company to go through this list with you and explain how you can meet your evolving customers expectations.
Then ask- if 20% of all hotel queries are already being conducted on mobile devices, how does your site deliver to this fast growing behaviour?
