SpinWeb NZ

Making it easy for your clients to do business with you

Trying to make a Video your YOUTUBE strategy?

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youtube-yourself

Very simply, you can’t bore or confuse anyone into doing anything.

But you should be thinking of taking a different approach depending on intended audience and intended purpose. Knowing where the video sits in the sales cycle is critical – is it for attraction, conversion or consumption?

1. When you record the video you can record two separate introductions – you use the first version with Youtube and it has a call to action in the intro.

2. The introduction to the section version is just an introduction, doesn’t have a call to action in it, and you can load this on your website for your subscribers and members of your tribe who already like your content. You can either host this on Youtube and make the video unlisted (that way it won’t be found on YouTube), or you could host it somewhere like Amazon S3 and use Flowplayer. OR you could create a high def version and give your tribe the opportunity to download it.

IF you are using YouTube Videos as an attraction strategy you need to put the Call to Action somewhere near the front of the video. Because if you put it at the end of the video it will be missed by a good proportion of people who view the video.

The Call to Action should clearly tell the viewer what to do (e.g. go to your website, or click on the link to your website under the video) and also what’s in it for them (if you take this action you will get….a great free report…a series of great videos…a great interview on MP3….or whatever it is).

I repeat this is ONLY if you are using YouTube and other video attractors as a strategy to attract potential new subscribers/clients/customers.

If you are creating videos that are going to be viewed by your existing ‘tribe’ THEN in those situations you can leave the call to action to the end of the video.

 
For tons more information and strategies on building an audience that builds your business, take a look at the awesome creators at  COPYBLOGGER
This post is an adaptation on their advice and expertise.
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Written by spinwebnz

January 1, 2013 at 5:08 pm

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