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Life begins at the edge of your comfort zone

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Sometimes creating content for a friend and colleague is easier than writing for yourself… here’s an example and a referral!

 

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Life begins at the edge of your comfort zone. 

True that may, be but it also ends there too if you don’t watch where you’re going! 

 

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To even get near the outer circle of your comfort zone it takes self awareness and purpose.. That’s where a coach can help. Every top professional sports person has or has had a coach help get them to their best performance levels. We all need guidance at different points in our lives. As a personal coach and business coach I can help you get the very best from you. It might surprise you to discover how much talent, strength and power you have just waiting inside. 

 

The next step it to take the next step. 

 

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A personal coach is all about communication, connection and respect- so the next step is discovery. Are we a good fit? 

 

A friendly phone call will determine this. We can’t go much further without knowing more about each other and we will both know in a few minutes if we’re connecting. If you’re up for an honest phone call then you’re already serious. That’s a really important place to be. 

 

The right step to take is the next step. 

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Call me today, or please introduce yourself via email. You have nothing to lose and everything to gain.

 

Mike E Kennedy
COACH

Mike E. Kennedy Training & Coaching

“Less Work, More Fun, Better Productivity”

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Written by spinwebnz

September 24, 2013 at 12:33 am

Posted in Marketing Tips

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What is content marketing and what does it do for your business

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content marketing
Good content will get you more searches, more followers, more customers. But what exactly is content marketing? It is a form of marketing where you communicate with prospects and customers using relevant, valuable, enticing content to attract and engage them.

Where? On your website, social media pages, emails, newsletters, articles, blogs, videos – anywhere you communicate with your prospects and clients.

Why? Because people don’t want to be sold to. Before they spend their money, they want to like you and your business, trust you, receive credible and useful material to help inform their purchasing decision.

How? By developing a content marketing strategy. Content marketing needs to be continuous and consistent, and it’s easier than you may think. Think of content you can publish that falls into categories such as:

  • news, trends, events, who’s who, who’s doing what – anything exciting happening in your industry (but be careful not to publish too many “this is what we’ve been up to” stories; unless it’s relevant to them, people generally don’t have the time to read these)
  • regulation changes, updates to legislation affecting your industry that customers need to know about (and need simplified or condensed for them)
  • stories about good sorts – good deeds, good samaritans, good customer service experiences – people love a good story
  • case studies – let people know of interesting or unique customer experiences that demonstrate real results
  • how-to guides – make things easier for people and they’ll refer back to you often
  • FAQs – offer the answers to frequently asked questions before they get asked; again it’s about making things easy to find and you’ll soon be seen as a credible expert in your field.

Here are a few bits of advice when it comes to content marketing.

As well as talking about your own industry or business sector, also publish content about businesses or industries that lie in the periphery to yours. What else are your clients interested in? Don’t be limited to just talking about your business or your specific industry. You’ll probably either run out of ideas or quickly become boring to your readers.
Don’t be too salesy. You want to attract, entice, engage. It’s okay to include promotions or special offers from time to time, but if all you’re doing is overtly selling, people will quickly tune out and unsubscribe.

Don’t fall into the trap of believing that “you shouldn’t give away too much free information”. There is already so much free information out there. Wouldn’t you rather have your prospects coming to you for it?

Not everything you publish has to be your own unique content. Share useful and interesting content you find, but always, always, always give credit to the source of the information. Not only does this reinforce your credibility, but it also shows your clients that you do your research, continue to learn from others, and are willing to share other sources of helpful content.

Make sure you consider your key SEO terms in your content.

Content marketing is a powerful way to attract and retain customers without selling.

And it is also a way of refreshing your content to improve your search engine rankings.

article by  Renata Mathewson
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Summary- top 10 elements of content marketing 

See the full report and resource here
1- keyword research
2- the three pillars of online content marketing: content + social + search
3- test your content
4- copywriting (your story and call to action) and content marketing ( building trust and credibility)
5- don’t put all your eggs in platforms you don’t control like Facebook or Blogger
6- landing pages turn traffic into money
7- create compelling content that’s worth linking to
8- landing pages have only ONE goal or call to action
9- start making offers (call to action)
10- search engine rankings are king

Written by spinwebnz

September 24, 2013 at 12:05 am

Motueka Top 10 Holiday Park wins supreme award for best Top 10 in NZ for the third time.

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The owners of the Motueka’s Top 10 Holiday Park, the Edwards family, celebrating being named the best Top 10 in NZ.

At last nights annual TOP 10 Holiday Parks Award dinner in Queenstown Steve and Jeanette were announced as winners for “Best Branded TOP 10” and winners of the “Supreme TOP 10”!   

“I always remember something our web guy told us 7 years ago that a website is never finished- you always have to keep working it and making it work for you.  As a result of our continuing work together we were runners up for “best web profile”. At the conference here in NZ and at the BIG 4 in Australia, our website was used as the perfect model for how a website should look and work. Easy to navigate and easy to find the info you are looking for. This all contributes to a successful online conversion into bums on beds. We can tell you that over 70% of our online revenue comes from direct bookings on our own website. SpinWeb is proactive and help us generate the profits we need for our business to grow and thrive.”

 Steve and Jeanette Edwards – owners

Awards

Written by spinwebnz

August 15, 2013 at 3:07 pm

Six myths about SEO hoteliers are still believing

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SEO- I get asked all the time ‘what is it’, ‘what good is it’, ‘how much does it cost’, ‘when will I see results’… these 3 articles say it well, and especially in the comments section- that’s where even more gems are lurking. Want to know what it is that gets you the business in search results? (This can apply to other industries too.)
hotel-search-keyboard
 April 9, 2013
NB: This is a viewpoint by Brandon Dennis, technical marketing manager at Buuteeq.
Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear. Below is a summary of some of those items that came up during the course of the discussions which can pretty much be loosely described as six myths around SEO in the hotel sector:
Read more at http://www.tnooz.com/2013/04/09/news/six-myths-about-seo-hoteliers-are-still-believing/#hVU9E6MmtlJR3FDJ.99
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Another interesting article to expand on the subject:

Why I’m quitting SEO

Posted on April 2, 2013 by Martin Macdonald
http://martinmacdonald.net/i-quit-seo/
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TRACKING IMAGE SEARCH IN GOOGLE ANALYTICS

AJ KOHN – MARCH 27TH 2013

So here’s a quick way for you to track image search in Google Analytics to gain insight into how images are performing for your business.
http://www.blindfiveyearold.com/tracking-image-search-in-google-analytics
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Written by spinwebnz

April 16, 2013 at 1:05 am

Converting virtual tours into videos

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The question often gets asked, “Isn’t a virtual tour already a video?” No. A virtual tour is a still photograph. And how you see it rotate 360 degrees on your screen is possible with some pretty clever software and coding – you click/tap on the image and control its direction, speed and more. You can’t do that with video that you find on YouTube.

So, converting your virtual tour into video is not without limitations and it’s not as simple as it sounds. At Spin360 we’ve done extensive research into this and tested many ways to get this to work. The final product creates a somewhat jittery result. This is due to the way the software captures the motion. Creating a smooth high quality video experience is not possible. The only way to achieve this is to film the property using a video camera. However, if we think outside the box and approach it in a different way this ‘effect’ can be overlooked because of the voice-over and editing style I’m suggesting.

Think of the end goal for this video clip. You want to inspire the user to go to your website. This video content is destined for YOUTUBE, not your website. Your website is where all the information is, the images, the actual virtual tour and most important, the final conversion the booking engine (or your chosen conversion pathway)! The goal surely must be to peek people’s interest and engage the user to want to see more. If we treat these video clips as a call to action tool, then it will work better than just having a standard product video. There are millions of them and they are all the same – cost a fortune, slick sales pitch… bla bla bla…next… and the user clicks away to continue their search.

The reason for using your virtual tour content is to save money and re-purpose beautiful imagery already in hand, yes?

Then lets use it in a new way to create a better result. It’s not a sales pitch. Produce it like a tutorial. Educate and entertain. Show the viewer what they will expect to experience by going to the website for a full engaging experience. Tease them with the highlights, interact with the virtual tour on-screen, and leave them wanting more. The clip should finish with a slide with a link to your site and a promise they won’t be disappointed.

This is the best approach for re-purposing your virtual tour content and turning limitations into traffic to your website. Remember, YouTube is the second largest search engine and the largest search engine, Google, owns it. By having video content that is properly tagged, linked, and contains crafted description will put you in the game. Be found on YOUTUBE so you can connect with more of your potential customers!

The 3 Types of Influencers

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influencers

Influencers are an important way to market your brand. You need to think of it very much in the same context as your paid media – make reasonable investments and expect positive returns. Use the technology and tools available to you to be efficient and stay focused on what your goals are.

The sources that people listen to can generally be referred to as “influencers.” In fact, that is the core of an entire business (one that I participated in quite deeply for a number of years). But I have long thought that there is a tendency, when considering the nature of influence and influencers, to look a bit too monolithically at the space. Sure, we can use the rule of thumb that one person in 10 tells the others what to buy. But there’s a great chance that those nine people think that guy is a blowhard.

But these people are not all the same, and it’s time to consider different types of influencers differently and address them uniquely. In my travels through this world, I have found three primary types of influencers: the counselor, the communicator, and the community builder. Here is who they are and how you should connect with them.

Read the full article here by  >

Written by spinwebnz

February 23, 2013 at 9:23 pm

Overdue Invoices: 4 Simple Tips To Ensure Your Clients Pay On Time, Every Time. No More Overdue Invoices

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overdue-stamp

article by SHELDON NESDALE

  • Did you know that poor cashflow is the #1 killer of small New Zealand businesses?
  • Do you have clients with overdue invoices right now?
  • Do you grit your teeth when you check your bank account on the 20th of the month and find the deposits you were expecting, missing?
  • Are your customers/clients slow to pay?
  • Are your invoices due on the 20th of the month but sometimes they don’t get paid until much later? Sometimes 60 days or 90 days?

Well you’re in luck, because today I’m going to tell you how I get the following results:

  • 89.6% of my clients pay on time (within 7 days)
  • 9.4% of my clients pay within 7 days past due
  • 1% don’t pay at all, but only because they go bankrupt (no fault of mine, I assure you)

I’ve never needed to use a collection agency. Here’s how you can get results like that: read full article

Written by spinwebnz

February 14, 2013 at 6:07 pm