SpinWeb NZ

Making it easy for your clients to do business with you

Posts Tagged ‘advertising

What is content marketing and what does it do for your business

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content marketing
Good content will get you more searches, more followers, more customers. But what exactly is content marketing? It is a form of marketing where you communicate with prospects and customers using relevant, valuable, enticing content to attract and engage them.

Where? On your website, social media pages, emails, newsletters, articles, blogs, videos – anywhere you communicate with your prospects and clients.

Why? Because people don’t want to be sold to. Before they spend their money, they want to like you and your business, trust you, receive credible and useful material to help inform their purchasing decision.

How? By developing a content marketing strategy. Content marketing needs to be continuous and consistent, and it’s easier than you may think. Think of content you can publish that falls into categories such as:

  • news, trends, events, who’s who, who’s doing what – anything exciting happening in your industry (but be careful not to publish too many “this is what we’ve been up to” stories; unless it’s relevant to them, people generally don’t have the time to read these)
  • regulation changes, updates to legislation affecting your industry that customers need to know about (and need simplified or condensed for them)
  • stories about good sorts – good deeds, good samaritans, good customer service experiences – people love a good story
  • case studies – let people know of interesting or unique customer experiences that demonstrate real results
  • how-to guides – make things easier for people and they’ll refer back to you often
  • FAQs – offer the answers to frequently asked questions before they get asked; again it’s about making things easy to find and you’ll soon be seen as a credible expert in your field.

Here are a few bits of advice when it comes to content marketing.

As well as talking about your own industry or business sector, also publish content about businesses or industries that lie in the periphery to yours. What else are your clients interested in? Don’t be limited to just talking about your business or your specific industry. You’ll probably either run out of ideas or quickly become boring to your readers.
Don’t be too salesy. You want to attract, entice, engage. It’s okay to include promotions or special offers from time to time, but if all you’re doing is overtly selling, people will quickly tune out and unsubscribe.

Don’t fall into the trap of believing that “you shouldn’t give away too much free information”. There is already so much free information out there. Wouldn’t you rather have your prospects coming to you for it?

Not everything you publish has to be your own unique content. Share useful and interesting content you find, but always, always, always give credit to the source of the information. Not only does this reinforce your credibility, but it also shows your clients that you do your research, continue to learn from others, and are willing to share other sources of helpful content.

Make sure you consider your key SEO terms in your content.

Content marketing is a powerful way to attract and retain customers without selling.

And it is also a way of refreshing your content to improve your search engine rankings.

article by  Renata Mathewson

Summary- top 10 elements of content marketing 

See the full report and resource here
1- keyword research
2- the three pillars of online content marketing: content + social + search
3- test your content
4- copywriting (your story and call to action) and content marketing ( building trust and credibility)
5- don’t put all your eggs in platforms you don’t control like Facebook or Blogger
6- landing pages turn traffic into money
7- create compelling content that’s worth linking to
8- landing pages have only ONE goal or call to action
9- start making offers (call to action)
10- search engine rankings are king

Written by spinwebnz

September 24, 2013 at 12:05 am

I love being part of people’s success and business growth.

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tropical resort- spin360

My passion is building successful websites. I understand that there are some people that are nervous about change in a world they are uncomfortable with.

Here’s an example- A place I like to shop didn’t have a website. I met the owner asked if he had consider it. He was unsure and didn’t see the value in it, yet he was willing to pay $2000 per week for newspaper adverting.
I took a punt- I purchased a domain for him, built him a website and presented him with it. It gave him the confidence to move forward. Three years on we have just upgraded his website to a system where they can manage content, photos, and specials. I taught them how to blog and how to use email to connect with their existing clients.

For a fraction of the cost of advertising, he has a permanent marketing tool, and the knowledge of how to communicate with a brand new audience. They appreciate now that it will always be a work in progress, and that’s the way you build long lasting relationships.

Written by spinwebnz

December 22, 2012 at 7:43 pm

Winning awards for our clients

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SpinWeb congratulate Steve, Jeanette and the whole team at Motueka TOP 10 Holiday Park on winning the 2012 Best Web Profile award at their industry conference this year.
SpinWeb have been working together with Steve & Jeanette for 6 years and it is a treat to have such motivated and enthusiastic clients. Their attention to detail is what sets them apart and you only have to step into their Holiday Park to see the result of their hard work.
This dedication to their customers and business is a successful formula and they understand the value and importance of a great website. At SpinWeb we take an active role ensuring their content is fresh, up to date and that the overall experience is easy for their online visitors to book. We also ensure their online marketing and search engine optimisation is managed and monitored. SpinWeb’s sister company Spin360 regularly updates their photography and virtual tours which play a vital role in best representing their accommodation and facilities. Steve and Jeanette know that great images sell rooms and understand that the architecture and flow of their website means that they get maximum return on investment.
As a team SpinWeb and Motueka Top 10 continually strive to improve and stay on top of the technology, web trends, customer reviews, and the overall tourism and conference market. It’s an exciting time ahead for Motueka TOP 10 and we are proud be be an active partner in helping their business succeed. 

Written by spinwebnz

August 5, 2012 at 6:29 pm