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Posts Tagged ‘leadership

The 3 Types of Influencers

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influencers

Influencers are an important way to market your brand. You need to think of it very much in the same context as your paid media – make reasonable investments and expect positive returns. Use the technology and tools available to you to be efficient and stay focused on what your goals are.

The sources that people listen to can generally be referred to as “influencers.” In fact, that is the core of an entire business (one that I participated in quite deeply for a number of years). But I have long thought that there is a tendency, when considering the nature of influence and influencers, to look a bit too monolithically at the space. Sure, we can use the rule of thumb that one person in 10 tells the others what to buy. But there’s a great chance that those nine people think that guy is a blowhard.

But these people are not all the same, and it’s time to consider different types of influencers differently and address them uniquely. In my travels through this world, I have found three primary types of influencers: the counselor, the communicator, and the community builder. Here is who they are and how you should connect with them.

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Written by spinwebnz

February 23, 2013 at 9:23 pm