SpinWeb NZ

Making it easy for your clients to do business with you

Posts Tagged ‘video experience

Converting virtual tours into videos

leave a comment »

The question often gets asked, “Isn’t a virtual tour already a video?” No. A virtual tour is a still photograph. And how you see it rotate 360 degrees on your screen is possible with some pretty clever software and coding – you click/tap on the image and control its direction, speed and more. You can’t do that with video that you find on YouTube.

So, converting your virtual tour into video is not without limitations and it’s not as simple as it sounds. At Spin360 we’ve done extensive research into this and tested many ways to get this to work. The final product creates a somewhat jittery result. This is due to the way the software captures the motion. Creating a smooth high quality video experience is not possible. The only way to achieve this is to film the property using a video camera. However, if we think outside the box and approach it in a different way this ‘effect’ can be overlooked because of the voice-over and editing style I’m suggesting.

Think of the end goal for this video clip. You want to inspire the user to go to your website. This video content is destined for YOUTUBE, not your website. Your website is where all the information is, the images, the actual virtual tour and most important, the final conversion the booking engine (or your chosen conversion pathway)! The goal surely must be to peek people’s interest and engage the user to want to see more. If we treat these video clips as a call to action tool, then it will work better than just having a standard product video. There are millions of them and they are all the same – cost a fortune, slick sales pitch… bla bla bla…next… and the user clicks away to continue their search.

The reason for using your virtual tour content is to save money and re-purpose beautiful imagery already in hand, yes?

Then lets use it in a new way to create a better result. It’s not a sales pitch. Produce it like a tutorial. Educate and entertain. Show the viewer what they will expect to experience by going to the website for a full engaging experience. Tease them with the highlights, interact with the virtual tour on-screen, and leave them wanting more. The clip should finish with a slide with a link to your site and a promise they won’t be disappointed.

This is the best approach for re-purposing your virtual tour content and turning limitations into traffic to your website. Remember, YouTube is the second largest search engine and the largest search engine, Google, owns it. By having video content that is properly tagged, linked, and contains crafted description will put you in the game. Be found on YOUTUBE so you can connect with more of your potential customers!